Questions for reflection
- What is evaluation?
- How to evaluate advocacy activities?
This is a systematic assessment of the course and the effects of activities, e.g., advocacy β checking what worked and what could be improved. Plan it at the preparation stage.
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- Decide what you want to analyse, e.g.:
- effectiveness (were the objectives achieved),
- reach (number of people involved),
- quality of communication,
- social impact,
- effectiveness of cooperation.
You may only be interested in the effectiveness of your actions, but the way you acted may also be important to you.
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- Select data collection methods and tools:
- quantitative: surveys, analysis of the number of signatures, reach, number of events organised.
- qualitative: interviews, analysis of media texts, case studies of specific individuals.
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- Collect data during and after the activities
- monitor progress on an ongoing basis, summarise key events, and organise a final evaluation with the people you worked with.Β
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- Analyse the results and draw conclusions
- what worked, what didn’t?
- what could be improved in the future?
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- Share your conclusions
- a report or presentation can inspire others and become the starting point for further advocacy activities.
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If you have managed to unfreeze change by citing data proving its necessity and benefits, and then implement it together with your allies, you can celebrate at this point. YOU CAN SAY THAT YOU HAVE ALMOST SUCCEEDED. Almost, because it is also important how long the change will last.Β